Bopis And Curbside Pickup

Answer

Express CMO Sara Tervo discusses the brand's evolution into an omnichannel retailer, specifically highlighting the importance of BOPIS for speed and customer convenience.

Source: 'We were needing a transformation': Express CMO Sara Tervo on evolving the mall brand on Modern Retail Podcast.

Top episodes

1. 1. 'We were needing a transformation': Express CMO Sara Tervo on evolving the mall brand

   Modern Retail Podcast

   Express CMO Sara Tervo discusses the brand's evolution into an omnichannel retailer, specifically highlighting the importance of BOPIS for speed and customer convenience.

2. 2. 2023 is the Year of Good Enough

   Future Commerce

   A debrief of the NRF Big Show, discussing the 'Year of Good Enough' and the rapid adoption of curbside pickup and BOPIS during the pandemic as essential retail tools.

3. 3. Retail Expansion: How to Know When You’re Ready

   Shopify Masters

   Amit Mahtani explores the transition from online-only to physical retail, covering inventory management and the implementation of BOPIS strategies.

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