Sabrina Callahan, VP of E-Commerce at Sam's Club, discusses omnichannel integration and the specific role of BOPIS in enhancing the customer shopping experience.
Sabrina Callahan, VP of E-Commerce at Sam's Club, discusses omnichannel integration and the specific role of BOPIS in enhancing the customer shopping experience.
Explores the evolution of the 'Last Mile' and how retailers successfully pivoted to flexible fulfillment options like curbside pickup and BOPIS during the pandemic.
Express CMO Sara Tervo discusses the brand's transformation, focusing on how store connectivity and BOPIS are changing the way people shop at mall-based retailers.