Bootstrapping To Acquisition

Answer

Ju Rhyu shares the story of Hero Cosmetics, from bootstrapping the brand to its massive $630 million acquisition.

Source: Ep 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG Needs on DTC Podcast.

Top episodes

1. 1. Ep 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG Needs

   DTC Podcast

   Ju Rhyu shares the story of Hero Cosmetics, from bootstrapping the brand to its massive $630 million acquisition.

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