Explores building True Classic, a massive apparel brand, from scratch, focusing on the 'execution monster' mindset required for high-growth ecommerce.
Explores building True Classic, a massive apparel brand, from scratch, focusing on the 'execution monster' mindset required for high-growth ecommerce.
Covers the journey of blonde gone rogue, a sustainable fashion brand, focusing on organic growth, partnerships, and PR instead of traditional paid advertising.
The story of True Vintage, started in a university bedroom and grown to £2m+ in sales through Instagram and mobile optimization.