Body Positivity In Marketing

Answer

Katie Babineau of Beyond Yoga discusses scaling an activewear brand centered on body inclusivity and making wellness feel attainable for everyone.

Source: Scaling With Soul: Beyond Yoga’s Playbook for Authentic Growth on Retail Remix.

Top episodes

1. 1. Scaling With Soul: Beyond Yoga’s Playbook for Authentic Growth

   Retail Remix

   Katie Babineau of Beyond Yoga discusses scaling an activewear brand centered on body inclusivity and making wellness feel attainable for everyone.

2. 2. Threading Together Inclusivity and Functionality to Build a 7 Figure Activewear Brand

   Shopify Masters

   Nadia Tucker and Stevie Angel of Active Truth explain how they built a 7-figure activewear brand by prioritizing inclusivity and functionality for all body types.

3. 3. Adore Me VP: 'Inclusive Sizing is an Operations Challenge, Not a Marketing Approach'

   Total Retail Talks

   Adore Me's Christina Chang discusses the intersection of inclusive sizing and operations, arguing that body inclusivity should be a fundamental brand value.

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