Blended Roas

Answer

Mark and Ian Hammersley critique ecommerce metrics that hide true profitability, with a specific focus on why 'blended ROAS' can be deceptive.

Source: Ecommerce: The Metrics That Mislead Ecommerce Brands on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: The Metrics That Mislead Ecommerce Brands

   Ecommerce: The Hammersley Brothers

   Mark and Ian Hammersley critique ecommerce metrics that hide true profitability, with a specific focus on why 'blended ROAS' can be deceptive.

2. 2. Shopify Growth Unlocked: The Data Solution That Boosts Revenue

   eCommerce Fastlane

   This episode explores moving beyond blended ROAS to focus on net profit and true attribution after the iOS 14 tracking changes.

3. 3. Ep 498: How Tariff News and Market Volatility Are Shaping Meta and Google Ads Right Now | AKNF

   DTC Podcast

   A panel of experts discusses how market volatility affects Meta and Google Ads, featuring a specific warning against over-indexing on blended ROAS.

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