Blended Roas

Answer

Mark and Ian Hammersley discuss why metrics like blended ROAS can be misleading and how to focus on actual profitability instead.

Source: Ecommerce: The Metrics That Mislead Ecommerce Brands on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: The Metrics That Mislead Ecommerce Brands

   Ecommerce: The Hammersley Brothers

   Mark and Ian Hammersley discuss why metrics like blended ROAS can be misleading and how to focus on actual profitability instead.

2. 2. Ep 498: How Tariff News and Market Volatility Are Shaping Meta and Google Ads Right Now | AKNF

   DTC Podcast

   Experts discuss market volatility and the dangers of over-indexing on blended ROAS when evaluating ad performance across Meta and Google.

3. 3. Ecommerce: Listeners Questions Part 1

   Ecommerce: The Hammersley Brothers

   The Hammersley Brothers answer listener questions about ad spend, CAC, and the nuances of blended ROAS for scaling brands.

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