Blended Roas

Answer

The hosts discuss measuring brand health beyond platform ROAS, focusing on baseline revenue and growth sprints to drive wins in the current market.

Source: From Growth Sprints to Brand Health Metrics: What's Driving Wins Right Now on Marketing Operators.

Top episodes

1. 1. From Growth Sprints to Brand Health Metrics: What's Driving Wins Right Now

   Marketing Operators

   The hosts discuss measuring brand health beyond platform ROAS, focusing on baseline revenue and growth sprints to drive wins in the current market.

2. 2. E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday

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   Taylor Holiday joins the hosts to discuss smarter growth strategies, shifting Meta performance, and tighter margins in 2025 marketing.

3. 3. E025: Founder Mode, Gift With Purchases & Our Takes On The Latest Meta Updates

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   The hosts cover 'Founder Mode,' gifts with purchase (GWP), third-party analytics, and incremental attribution in the context of Meta updates.

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