Brandon Kuipers of Zox explains how he used data-driven marketing and the 'New Customer ROAS' metric as a north star to scale his brand globally.
Brandon Kuipers of Zox explains how he used data-driven marketing and the 'New Customer ROAS' metric as a north star to scale his brand globally.
Cody Wittick discusses scaling revenue while maintaining profit, specifically equating 'Blended' and 'MER' to New Customer ROAS.
Richard and Taylor break down why standard ROAS is a poor metric for ad decisions and advocate for metrics that focus on new customer acquisition and total business impact.