Blended New Customer Roas

Answer

Mark and Ian Hammersley break down dangerous metrics like inflated conversion rates and deceptive blended ROAS numbers that can hurt profitability.

Source: Ecommerce: The Metrics That Mislead Ecommerce Brands on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: The Metrics That Mislead Ecommerce Brands

   Ecommerce: The Hammersley Brothers

   Mark and Ian Hammersley break down dangerous metrics like inflated conversion rates and deceptive blended ROAS numbers that can hurt profitability.

2. 2. Forecasting Series Part 2: How to create and analyse a forecast

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Cody and Taylor walk through building a forecast for a skincare brand, focusing on new customer acquisition and blended margins for an exit strategy.

3. 3. Why right now is the best time to dial in your spend vs. aMER

   Ecommerce Playbook

   Taylor Holiday and Richard Gaffin discuss using Spend and aMER (blended ROAS) models to remove guesswork from ecommerce scaling.

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