Black Friday Sales

Answer

Richard Gaffin and Taylor Holiday break down how to design Black Friday/Cyber Monday offers that maximize new customer acquisition and retention.

Source: How to Craft the Best BFCM Offer this Year on Ecommerce Playbook.

Top episodes

1. 1. How to Craft the Best BFCM Offer this Year

   Ecommerce Playbook

   Richard Gaffin and Taylor Holiday break down how to design Black Friday/Cyber Monday offers that maximize new customer acquisition and retention.

2. 2. EP 10: Black Friday Dominance: BFCM Recap + Your Q5 Email and SMS Playbook

   Send It!

   A recap of 2024's record-breaking Black Friday sales with a forward-looking playbook for 'Q5' email and SMS marketing.

3. 3. S17 E10: How to Launch Black Friday Two Weeks Early (with Ezra Firestone)

   Limited Supply

   Ecommerce veteran Ezra Firestone shares his strategy for launching Black Friday sales two weeks early to capture demand before the peak competition.

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