Black Friday Performance

Answer

Mark and Ian debrief the 2024 Black Friday performance, reviewing records broken, key KPIs, and broader industry trends.

Source: Ecommerce: Black Friday Debrief on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: Black Friday Debrief

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   Mark and Ian debrief the 2024 Black Friday performance, reviewing records broken, key KPIs, and broader industry trends.

2. 2. S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?

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   A recap of the record-breaking 2024 BFCM period, analyzing the $11 billion spend, platform performance, and UX strategies.

3. 3. EP 10: Black Friday Dominance: BFCM Recap + Your Q5 Email and SMS Playbook

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   Hosts Jimmy Kim and Chase Dimond analyze the outcomes of BFCM 2024, focusing on Shopify's performance and innovative discounting strategies.

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