Recaps the record-breaking 2024 BFCM period, analyzing the $11 billion spend and 10% year-over-year growth across various categories and platforms like App Lovin.
Recaps the record-breaking 2024 BFCM period, analyzing the $11 billion spend and 10% year-over-year growth across various categories and platforms like App Lovin.
Analyzes BFCM 2025 performance using data from Adobe Analytics, Shopify, and Omnisend to explain unexpected surges and dominant sales patterns.
Shares specific revenue numbers and growth metrics from BFCM 2024/2025, adjusting for inflation and analyzing cost-per-acquisition trends.