Nik Sharma recaps the record-breaking 2024 BFCM, analyzing the $11 billion spend and the performance of gift-set heavy categories like beauty.
Nik Sharma recaps the record-breaking 2024 BFCM, analyzing the $11 billion spend and the performance of gift-set heavy categories like beauty.
Special report on BFCM 2025 performance using data from Shopify and Adobe to project trends into 2026.
A data-heavy recap of BFCM 2025 performance, discussing spending increases, rising costs, and inflation-adjusted growth.