Black Friday Cyber Monday Offers

Answer

Experts from top DTC brands (Ridge, Jones Road Beauty) compare general holiday offer structures against specific BFCM tactics.

Source: Holiday Offers vs Black Friday, Cyber Monday: Which Comes First? on Marketing Operators.

Top episodes

1. 1. Holiday Offers vs Black Friday, Cyber Monday: Which Comes First?

   Marketing Operators

   Experts from top DTC brands (Ridge, Jones Road Beauty) compare general holiday offer structures against specific BFCM tactics.

2. 2. How to Craft the Best BFCM Offer this Year

   Ecommerce Playbook

   Richard Gaffin and Taylor Holiday break down how to design offers that maximize new customer acquisition and AOV during Q4.

3. 3. 345. Listener Q&A: Sales, Sanity and Strategy for Q4

   eCommerce Badassery

   A Q4 marketing deep dive answering questions on consumer spending, offer timing, and differentiating Cyber Monday from Black Friday.

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