Explores strategies for brands that don't want to run traditional Black Friday promotions, covering risks and alternative ways to attract customers.
Explores strategies for brands that don't want to run traditional Black Friday promotions, covering risks and alternative ways to attract customers.
A case study on creating predictable income where the guest discusses customer pushback against Black Friday and the appeal of alternative events like Small Business Saturday.
A Q4 marketing strategy session answering whether to follow traditional sale patterns or try different tactics for Small Business Saturday.