Black Friday / Cyber Monday

Answer

Strategies for crafting the best BFCM offers, focusing on acquisition and retention through various discounting methods.

Source: How to Craft the Best BFCM Offer this Year on Ecommerce Playbook.

Top episodes

1. 1. How to Craft the Best BFCM Offer this Year

   Ecommerce Playbook

   Strategies for crafting the best BFCM offers, focusing on acquisition and retention through various discounting methods.

2. 2. EP 10: Black Friday Dominance: BFCM Recap + Your Q5 Email and SMS Playbook

   Send It!

   A recap of the 2024 Black Friday and Cyber Monday trends along with a playbook for 'Q5' (post-holiday) marketing.

3. 3. Early Black Friday Trading Update

   Ecommerce: The Hammersley Brothers

   An update on early Black Friday trading trends and how brands are adapting their activity for the 2024 season.

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