Black Friday / Cyber Monday

Answer

Richard Gaffin and Taylor Holiday break down offer strategies for the upcoming Q4 and BFCM season to maximize acquisition and retention.

Source: How to Craft the Best BFCM Offer this Year on Ecommerce Playbook.

Top episodes

1. 1. How to Craft the Best BFCM Offer this Year

   Ecommerce Playbook

   Richard Gaffin and Taylor Holiday break down offer strategies for the upcoming Q4 and BFCM season to maximize acquisition and retention.

2. 2. 345. Listener Q&A: Sales, Sanity and Strategy for Q4

   eCommerce Badassery

   A listener Q&A session focused on marketing strategies, consumer spending trends, and maintaining sanity during the Q4 peak.

3. 3. EP 10: Black Friday Dominance: BFCM Recap + Your Q5 Email and SMS Playbook

   Send It!

   A recap of the 2024 BFCM season followed by a 'Q5' playbook for email and SMS marketing to carry momentum into the new year.

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