Bradley Sutton and Destaney Wishon discuss AI-optimized Amazon PPC campaigns and how to handle suggested bids for better ROAS.
Bradley Sutton and Destaney Wishon discuss AI-optimized Amazon PPC campaigns and how to handle suggested bids for better ROAS.
Explores the maturation of Amazon Marketing Cloud (AMC) for sponsored ads and specific tactics for Bottom of Funnel success and bid adjustments.
A TACoS Tuesday episode focused on tracking Share of Voice and managing Amazon advertising budgets and bids effectively.