Bid Optimization

Answer

Retail media experts Jordi Beltran and Carlos Sastre discuss modern bid management strategies in Amazon's advertising ecosystem with a focus on ROI and CPC analysis.

Source: A Modern Approach to Bidding with Jordi Beltran and Carlos Sastre - Episode 348 on Ecommerce Braintrust.

Top episodes

1. 1. A Modern Approach to Bidding with Jordi Beltran and Carlos Sastre - Episode 348

   Ecommerce Braintrust

   Retail media experts Jordi Beltran and Carlos Sastre discuss modern bid management strategies in Amazon's advertising ecosystem with a focus on ROI and CPC analysis.

2. 2. The Maturation of AMC for Sponsored Ads with Ross Walker and Carlos Sastre - Episode 394

   Ecommerce Braintrust

   Explores tactics for bottom-of-funnel success using Amazon Marketing Cloud, specifically detailing day-parting and bid adjustments to maximize ROAS.

3. 3. #609 - AI Optimized Amazon PPC Campaigns

   Serious Sellers Podcast

   PPC expert Destaney Wishon discusses leveraging AI for Amazon PPC campaigns and the nuances of using suggested bids versus target ROAS.

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