Bfcm Recap

Answer

Richie Mashiko joins the team to provide a data-driven recap of BFCM performance, focusing on forecasting and ecommerce profitability.

Source: Black Friday Cyber Monday Recap & The Forecasting Process Behind Ecom Profit - with Richie Mashiko on Marketing Operators.

Top episodes

1. 1. Black Friday Cyber Monday Recap & The Forecasting Process Behind Ecom Profit - with Richie Mashiko

   Marketing Operators

   Richie Mashiko joins the team to provide a data-driven recap of BFCM performance, focusing on forecasting and ecommerce profitability.

2. 2. Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding

   Marketing Operators

   The team discusses 2026 goal setting and key incrementality lessons learned from the most recent BFCM period.

3. 3. Inside Our Forecasting, Pacing, and Holiday Shipping Strategy for BFCM Success

   Marketing Operators

   A deep dive into BFCM execution strategy, covering forecasting and revenue projections for the holiday stretch.

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