Bfcm Recap

Answer

Richie Mashiko (Iris Finance) joins to provide a full breakdown of BFCM performance across multiple businesses, analyzing media-mix and funnel data.

Source: Black Friday Cyber Monday Recap & The Forecasting Process Behind Ecom Profit - with Richie Mashiko on Marketing Operators.

Top episodes

1. 1. Black Friday Cyber Monday Recap & The Forecasting Process Behind Ecom Profit - with Richie Mashiko

   Marketing Operators

   Richie Mashiko (Iris Finance) joins to provide a full breakdown of BFCM performance across multiple businesses, analyzing media-mix and funnel data.

2. 2. Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding

   Marketing Operators

   The team discusses setting 2026 goals and shares specific lessons regarding incrementality learned from the most recent BFCM period.

3. 3. Inside Our Forecasting, Pacing, and Holiday Shipping Strategy for BFCM Success

   Marketing Operators

   An in-depth look at the planning and execution phase of BFCM, covering forecasting, pacing, and spend strategy for the holiday season.

← Search again on AskThePods