A deep dive into 2025 BFCM data with Adyen's Holly Worst, analyzing global sales surges and mobile wallet adoption to prove the holiday is transforming rather than declining.
A deep dive into 2025 BFCM data with Adyen's Holly Worst, analyzing global sales surges and mobile wallet adoption to prove the holiday is transforming rather than declining.
A review of 2024 BFCM numbers, focusing on evaluating success through data and forecasting future performance based on the results from multiple regions.
Analysis of BFCM data from an Australian perspective, utilizing the Profit Peak report to measure acquisition effectiveness and customer lifetime value impacts.