Beverage Industry Trends

Answer

Covers the massive growth of functional sodas like Olipop and Poppi, highlighting the shift toward healthy beverage alternatives.

Source: Modern Retail Rundown: Olipop now valued at $1.85B, Poppi's Super Bowl marketing backlash & January retail layoffs on Modern Retail Podcast.

Top episodes

1. 1. Modern Retail Rundown: Olipop now valued at $1.85B, Poppi's Super Bowl marketing backlash & January retail layoffs

   Modern Retail Podcast

   Covers the massive growth of functional sodas like Olipop and Poppi, highlighting the shift toward healthy beverage alternatives.

2. 2. Ep 527: How Sarah Hoffman Turned Maker Wine into a Canned Wine Brand You’ll See on United Flights and NBA Stadiums

   DTC Podcast

   Sarah Hoffman discusses the rise of canned wine and how the beverage industry is moving toward new formats for convenience and accessibility.

3. 3. Ep 475: Anatomy of the World's Fastest Growing Beverage Brand with BRĒZ Founder Aaron Nosbisch

   DTC Podcast

   An investigation into the rapid growth of cannabis-infused drinks and the broader trend of alcohol alternatives in social drinking.

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