Better-For-You Products

Answer

Scaling a "better-for-you" candy brand with a focus on go-to-market strategy and maintaining taste.

Source: Ep 412: Scaling Sour – Rotten's Michael Fisher on Better-For-You Candy, Go-To Market Strategy (+Grubs, Gizzards and Goo) on DTC Podcast.

Top episodes

1. 1. Ep 412: Scaling Sour – Rotten's Michael Fisher on Better-For-You Candy, Go-To Market Strategy (+Grubs, Gizzards and Goo)

   DTC Podcast

   Scaling a "better-for-you" candy brand with a focus on go-to-market strategy and maintaining taste.

2. 2. Shaking up the Soda Space with Marisa Zupan, CO-Founder and CEO of United Sodas

   Stairway to CEO

   How United Sodas is reinventing the soda category through better-for-you ingredients and elevated design.

3. 3. Elevating the Bodega Experience

   Retail Remix

   Rachel Krupa discusses elevated bodega experiences and the selection of "better-for-you" snacks.

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