A deep dive into automating email and SMS marketing using specific behavioral triggers like price drops and abandoned carts.
A deep dive into automating email and SMS marketing using specific behavioral triggers like price drops and abandoned carts.
A foundational episode featuring Dr. BJ Fogg, the creator of the Fogg Behavior Model, explaining how 'prompts' or triggers drive consumer actions.
Explores subconscious factors and 'mindstates' that drive consumer behavior, focusing on behavioral research and design for DTC brands.