Behavioral Psychology In Marketing

Answer

Will Leach explores how to identify unconscious factors and mindstates that drive subconscious consumer purchasing decisions in DTC eCommerce.

Source: Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach on Up Arrow Podcast.

Top episodes

1. 1. Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach

   Up Arrow Podcast

   Will Leach explores how to identify unconscious factors and mindstates that drive subconscious consumer purchasing decisions in DTC eCommerce.

2. 2. How To Use Behavioral Science in Marketing With Nancy Harhut

   Up Arrow Podcast

   Nancy Harhut discusses applying behavioral science and decision science to marketing to influence customer actions and drive purchases.

3. 3. Beyond Standard Listing Optimisation On Amazon - Behavioural Purchasing

   Seller Sessions

   Anthony Lee explains 'behavioral purchasing' and how to tailor marketing messages to the emotional and rational sides of a shopper's brain.

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