Will Leach discusses using behavior design and mindstate research to identify subconscious factors that drive consumer purchasing decisions in DTC eCommerce.
Will Leach discusses using behavior design and mindstate research to identify subconscious factors that drive consumer purchasing decisions in DTC eCommerce.
Focuses on six core behavioral psychology principles, such as reciprocity and momentum, and how they apply specifically to retention marketing and human behavior triggers.
Explores buyer psychology and behavioral economics to improve sales strategies and target the right audience for eCommerce businesses.