Behavioral Influence

Answer

Researcher Nancy Harhut discusses leveraging behavioral science to drive consumer purchasing decisions through psychological triggers.

Source: How To Use Behavioral Science in Marketing With Nancy Harhut on Up Arrow Podcast.

Top episodes

1. 1. How To Use Behavioral Science in Marketing With Nancy Harhut

   Up Arrow Podcast

   Researcher Nancy Harhut discusses leveraging behavioral science to drive consumer purchasing decisions through psychological triggers.

2. 2. Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach

   Up Arrow Podcast

   Will Leach explains 'Mindstates' and how behavioral research identifies the subconscious factors that drive DTC ecommerce behavior.

3. 3. Ecommerce: Best Split Tests Continued

   Ecommerce: The Hammersley Brothers

   Ian and Mark Hammersley discuss split testing strategies rooted in behavioral economics and psychological triggers like urgency and trust.

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