Hosts Jimmy Kim and Chase Dimond discuss retention strategies, focusing on behavioral marketing and lifecycle emails to boost customer lifetime value.
Hosts Jimmy Kim and Chase Dimond discuss retention strategies, focusing on behavioral marketing and lifecycle emails to boost customer lifetime value.
Mark and Ian Hammersley discuss the psychology of persuasion and using behavioral triggers to stop leaving money on the table in ecommerce.
Focuses on hyper-personalization in email marketing using dynamic content and data-driven approaches to create unique customer experiences.