Behavioral Economics In Retail

Answer

The Hammersley Brothers explore split testing engagement devices and cart changes using behavioral economics and psychology to influence user behavior.

Source: Ecommerce: Powerful Split Tests Part 3 on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: Powerful Split Tests Part 3

   Ecommerce: The Hammersley Brothers

   The Hammersley Brothers explore split testing engagement devices and cart changes using behavioral economics and psychology to influence user behavior.

2. 2. Ecommerce: Your First-Time Offer Sucks (Here’s How to Fix It)

   Ecommerce: The Hammersley Brothers

   A deep dive into fixing first-time offers using behavioral economics to maximize perceived value and reduce customer hesitation.

3. 3. Get More ‘Cha-Ching’ from Checkout Experiences

   Retail Remix

   Retail Remix discusses using behavioral economics to optimize the checkout experience and drive impulse buys through online visual merchandising.

← Search again on AskThePods