Behavioral Economics In Ecommerce

Answer

A guide to powerful split tests in ecommerce, focusing on psychological engagement devices and scarcity to influence user behavior.

Source: Ecommerce: Powerful Split Tests Part 3 on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: Powerful Split Tests Part 3

   Ecommerce: The Hammersley Brothers

   A guide to powerful split tests in ecommerce, focusing on psychological engagement devices and scarcity to influence user behavior.

2. 2. Get More ‘Cha-Ching’ from Checkout Experiences

   Retail Remix

   Explores how to optimize online checkout experiences using behavioral economics to drive impulse buys and reduce friction.

3. 3. EP 72: Why discounts are hurting your brand + what to do instead

   Send It!

   Analyzes why frequent discounting hurts DTC brands and uses behavioral economics to explain customer training and decision-making.

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