Behavioral Economics

Answer

Explores six psychological principles behind consumer behavior to improve retention and sales for digital brands.

Source: EP 74: Conversion psychology: 6 principles for retention marketers on Send It!.

Top episodes

1. 1. EP 74: Conversion psychology: 6 principles for retention marketers

   Send It!

   Explores six psychological principles behind consumer behavior to improve retention and sales for digital brands.

2. 2. Ecommerce: Your First-Time Offer Sucks (Here’s How to Fix It)

   Ecommerce: The Hammersley Brothers

   Discusses how to use behavioral economics to craft 'Recruitment Offers' that convert first-time buyers effectively.

3. 3. Best of 2023: Top Advice from Business Experts

   Shopify Masters

   A compilation of expert advice from 2023, specifically highlighting the impact of behavioral economics on deepening customer relationships.

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