Explores the intersection of behavioral economics and data brokerage, discussing how digital environments are engineered to influence consumer actions through collected data.
Explores the intersection of behavioral economics and data brokerage, discussing how digital environments are engineered to influence consumer actions through collected data.
Discusses how ecommerce marketers use behavioral targeting and smart data to deliver relevant promotions and boost ROI without violating privacy norms.
Chase Clymer discusses conversion rate optimization through the lens of behavioral economics and data-driven marketing strategies to increase sales.