Behavioral Analytics

Answer

Alex Ross of Athos Commerce discusses underutilized eCommerce strategies, specifically focusing on predictive analytics and behavioral targeting to scale brands.

Source: Search, Sell, Scale: eCommerce Secrets You’re Not Using (Yet) - Alex Ross I Athos Commerce on eCommerce Australia.

Top episodes

1. 1. Search, Sell, Scale: eCommerce Secrets You’re Not Using (Yet) - Alex Ross I Athos Commerce

   eCommerce Australia

   Alex Ross of Athos Commerce discusses underutilized eCommerce strategies, specifically focusing on predictive analytics and behavioral targeting to scale brands.

2. 2. Next-Gen Personalization for Dogs: How Bark Treats Every Pup Uniquely

   Total Retail Talks

   Kristen Elmer from Bark explains how the company uses behavioral segmentation and predictive analytics to personalize the subscription experience for pet parents.

3. 3. Multiply Your eCommerce Business on Amazon With Rael Cline, Founder, and CEO of Nozzle

   The eCom Ops Podcast

   Rael Cline, CEO of Nozzle, explains how to use data analytics to segment customers by behavior and spending patterns to scale Amazon businesses.

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