Beauty Industry Marketing

Answer

Aliyah Marandiz discusses building Sugardoh through 'anti-marketing' and community-first strategies, scaling from a dorm room to 300+ Ulta stores.

Source: Transforming Ancient Beauty Rituals into Modern Success on Shopify Masters.

Top episodes

1. 1. Transforming Ancient Beauty Rituals into Modern Success

   Shopify Masters

   Aliyah Marandiz discusses building Sugardoh through 'anti-marketing' and community-first strategies, scaling from a dorm room to 300+ Ulta stores.

2. 2. Marketing Strategies Proven to Drive Results

   Shopify Masters

   Diarrha N'Diaye, founder of Ami Colé and alum of L’Oréal and Glossier, shares data-driven marketing strategies for beauty brand growth and customer loyalty.

3. 3. How To Set Trends and Build Brand Loyalty With NUDESTIX

   Shopify Masters

   NUDESTIX cofounder Taylor Frankel discusses keeping a brand relevant for 10 years by leveraging trends and building authentic communities.

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