Tower 28 founder Amy Liu discusses building a multimillion-dollar brand identity through mission, testing, and scaling in the high-stakes beauty industry.
Tower 28 founder Amy Liu discusses building a multimillion-dollar brand identity through mission, testing, and scaling in the high-stakes beauty industry.
Cosmetic industry veteran Sherry Jhawar breaks down the DTC beauty journey, focusing on product 'form, function, and fragrance' and the 'why' behind brand identity.
Learn how NUDESTIX co-founder Taylor Frankel builds brand loyalty and sets trends through authenticity and navigating the shifting beauty landscape.