Beauty Brand Scaling

Answer

Heidi Lim of Patrick Ta Beauty discusses scaling a prestige beauty brand through content-led conversion and digital experiences.

Source: From Red Carpet to Cart: Crafting Digital Experiences that Convert on Retail Remix.

Top episodes

1. 1. From Red Carpet to Cart: Crafting Digital Experiences that Convert

   Retail Remix

   Heidi Lim of Patrick Ta Beauty discusses scaling a prestige beauty brand through content-led conversion and digital experiences.

2. 2. Why Every Sephora Store Wants Tower 28 Beauty Products

   Shopify Masters

   Tower 28 founder Amy Liu shares the journey of scaling her eczema-friendly beauty brand into a multimillion-dollar success and Sephora staple.

3. 3. A Guide to Creating Scalable Business Models

   Shopify Masters

   Razvan Romanescu discusses his formula for launching and scaling three different beauty brands under one parent company.

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