Beauty Brand Growth

Answer

Heidi Lim, VP of Ecommerce at Patrick Ta Beauty, discusses navigating trend-driven markets and social media to drive brand growth and conversion.

Source: From Red Carpet to Cart: Crafting Digital Experiences that Convert on Retail Remix.

Top episodes

1. 1. From Red Carpet to Cart: Crafting Digital Experiences that Convert

   Retail Remix

   Heidi Lim, VP of Ecommerce at Patrick Ta Beauty, discusses navigating trend-driven markets and social media to drive brand growth and conversion.

2. 2. Why Focus is Wunderbrow’s Key Growth Strategy with Diego Mandelbaum

   eCommerce MasterPlan

   CEO Diego Mandelbaum shares the strategies that made Wunderbrow one of the most recognizable makeup brand launches, focusing on sustainable scaling.

3. 3. Marketing Strategies Proven to Drive Results

   Shopify Masters

   Ami Colé founder Diarrha N'Diaye shares data-driven strategies learned from her time at top beauty brands like L’Oréal and Glossier to drive growth.

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