Balancing Tradition And Innovation

Answer

Nordstrom VP Olivia Kim discusses balancing tradition and innovation to gain wallet share through curated creative projects.

Source: Nordstrom's vp of creative projects Olivia Kim: 'Earning trust is how you gain wallet share' on The Glossy Podcast.

Top episodes

1. 1. Nordstrom's vp of creative projects Olivia Kim: 'Earning trust is how you gain wallet share'

   The Glossy Podcast

   Nordstrom VP Olivia Kim discusses balancing tradition and innovation to gain wallet share through curated creative projects.

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   Walt Wimmer explains how to scale a 50-year-old family business (TOMS OFFROAD) by balancing heritage with modern eCommerce.

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   Analysis of fashion houses like Gucci and Diesel, focusing on the balance between brand heritage and modern innovation.

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