Balancing Heritage And Innovation

Answer

Walt Wimmer discusses scaling TOMS OFFROAD, a 50-year-old family business, by balancing its heritage with modern eCommerce innovation.

Source: Crafting Comp Plans, Building a Network of Manufacturing Partners & Vintage 4x4 Rigs on The eCommerceFuel Podcast.

Top episodes

1. 1. Crafting Comp Plans, Building a Network of Manufacturing Partners & Vintage 4x4 Rigs

   The eCommerceFuel Podcast

   Walt Wimmer discusses scaling TOMS OFFROAD, a 50-year-old family business, by balancing its heritage with modern eCommerce innovation.

2. 2. Inside Milan Fashion Week: Gucci’s high-stakes debut, Diesel’s spectacle and what’s next for Bottega

   The Glossy Podcast

   Glossy editors break down Milan Fashion Week, focusing on how iconic brands like Gucci and Diesel balance heritage with new creative directions.

3. 3. Aerosoles' Alison Bergen: We had to accept that we'd lose customers as we evolved

   The Glossy Podcast

   Aerosoles CEO Alison Bergen discusses the difficult process of evolving a legacy comfort footwear brand to reach new, younger customers.

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