Balancing Brand And Performance Marketing

Answer

Pat Petriello explains how to balance short-term sales with long-term equity using a 60/40 budget split between brand and performance.

Source: Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388 on Ecommerce Braintrust.

Top episodes

1. 1. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Pat Petriello explains how to balance short-term sales with long-term equity using a 60/40 budget split between brand and performance.

2. 2. What Makes Thrive Market’s Marketing Team Thrive?

   Retail Remix

   Amina Pasha discusses strategies for integrating brand-building and performance marketing to meet both long-term and short-term goals.

3. 3. Marketing That Moves People: Building Brands That Become Lifestyles With Caitlin Choate

   Up Arrow Podcast

   Global marketing leader Caitlin Choate explains how brand and performance work together as levers for disruptive growth.

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