Dylan Lam explains how brands can leverage crowdfunding to validate products and build a loyal community of early backers before production begins.
Dylan Lam explains how brands can leverage crowdfunding to validate products and build a loyal community of early backers before production begins.
Learn how to craft a marketing plan that funds your Kickstarter quickly by identifying and targeting the right audience of backers.
A first-hand account of launching a product on Kickstarter, covering campaign setup, email list building, and paid advertising strategies for backers.