Dylan Lam discusses how brands use Kickstarter to build community and validate products with early adopters before production.
Dylan Lam discusses how brands use Kickstarter to build community and validate products with early adopters before production.
Ginny Lo shares the story of Odd Pieces' successful Kickstarter launch, focusing on design-driven retention and managing 10,000 backers.
A guide to launching on Kickstarter for the first time, including steps to set up a campaign and engage potential backers through advertising.