Covers why B2B is a channel rather than a model and how D2C brands can leverage Shopify to add a wholesale strategy.
Covers why B2B is a channel rather than a model and how D2C brands can leverage Shopify to add a wholesale strategy.
Features Ben Camerota discussing the shift from traditional corporate sales to scaling an e-commerce business with a B2B sales funnel.
Forerunner Ventures' Kirsten Green explains the evolution of B2B commerce and how it is adopting B2C-style personal and digital relationships.