Kritika Ashok details MyArtGallery.ie's specific transition from B2B to B2C, focusing on rebranding and shifting customer relationships.
Kritika Ashok details MyArtGallery.ie's specific transition from B2B to B2C, focusing on rebranding and shifting customer relationships.
Björn Radde of T-Systems discusses how B2B is evolving to adopt B2C digital strategies and the importance of customer experience in this transition.
Forerunner Ventures' Kirsten Green explores the consumerization of B2B and how business buying behaviors are evolving to mirror consumer experiences.