B2B e-commerce expert Jason Greenwood discusses why B2B is a channel rather than a model and how B2C brands can leverage Shopify to enter the B2B space.
B2B e-commerce expert Jason Greenwood discusses why B2B is a channel rather than a model and how B2C brands can leverage Shopify to enter the B2B space.
Steven Duran of Carrier Global discusses the booming B2B e-commerce sector and how it is adopting B2C-style digital strategies to modernize industrial sales.
Hollis + Morris founder Mischa Couvrette shares how to reach dream B2B clients using B2C-inspired storytelling and personalization techniques.