B2B expert Jason Greenwood discusses how D2C/B2C brands can leverage B2B as a powerful sales channel using Shopify's evolving tools.
B2B expert Jason Greenwood discusses how D2C/B2C brands can leverage B2B as a powerful sales channel using Shopify's evolving tools.
Steven Duran of Carrier discusses applying B2C technology and user experience strategies to a $20B B2B climate tech giant.
Kirsten Green of Forerunner Ventures discusses the evolution of B2B commerce and how it is being influenced by B2C buying behaviors and personal relationships.