Brian Beck, author of 'Billion Dollar B2B Ecommerce', breaks down the operational differences and customer journeys between B2B and B2C.
Brian Beck, author of 'Billion Dollar B2B Ecommerce', breaks down the operational differences and customer journeys between B2B and B2C.
Kirsten Green discusses the 'consumerization' of B2B and how business buying behaviors differ from traditional B2C retail.
Jason Greenwood explains B2B as a channel rather than a business model, comparing it to D2C/B2C strategies on Shopify.