B2b To Dtc Pivot

Answer

David Lochhead and Dane Butler share how Finlay London pivoted from traditional wholesale/B2B channels to a D2C-first strategy.

Source: Taking a D2C brand to 1,000 orders a month with Finlay London's David Lochhead and Dane Butler on eCommerce MasterPlan.

Top episodes

1. 1. Taking a D2C brand to 1,000 orders a month with Finlay London's David Lochhead and Dane Butler

   eCommerce MasterPlan

   David Lochhead and Dane Butler share how Finlay London pivoted from traditional wholesale/B2B channels to a D2C-first strategy.

2. 2. B2B is NOT a Business Model. It's a Channel. (and every Shopify store needs to leverage it)

   Shopify1Percent

   Expert Jason Greenwood discusses the evolution of Shopify to support B2B and how DTC brands should view B2B as a growth channel.

3. 3. Ensuring Good Email Deliverability - with Benny Rubin

   eCommerce Marketing Podcast

   Benny Rubin discusses using DTC branding prowess to expand into B2B markets and the evolution of customer engagement.

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