The founders of Finlay London discuss their 2017 strategic shift from traditional wholesale (B2B) channels to a primary DTC growth model.
The founders of Finlay London discuss their 2017 strategic shift from traditional wholesale (B2B) channels to a primary DTC growth model.
Expert Jason Greenwood discusses the relationship between DTC and B2B, arguing that B2B is a channel that DTC brands must leverage for scale.
Benny Rubin discusses how DTC brands can leverage their data and branding to pivot or expand into the B2B market.