Kritika Ashok discusses the journey of MyArtGallery.ie, specifically focusing on the process of rebranding and switching from a B2B model to a B2C model.
Kritika Ashok discusses the journey of MyArtGallery.ie, specifically focusing on the process of rebranding and switching from a B2B model to a B2C model.
B2B expert Jason Greenwood discusses why B2B should be viewed as a channel and how Shopify stores can leverage it to complement their existing consumer-facing business.
Kirsten Green of Forerunner Ventures joins to discuss the 'Consumerization of B2B' and how business-related buying behaviors are shifting to mirror consumer experiences.