Explores B2B as a critical sales channel, focusing on how Shopify is adapting its platform for wholesale and the emergence of dedicated B2B marketplaces.
Explores B2B as a critical sales channel, focusing on how Shopify is adapting its platform for wholesale and the emergence of dedicated B2B marketplaces.
A deep dive into how climate tech giant Carrier is revolutionizing its B2B approach by leveraging digital platform strategies and B2C-style technology.
Discusses how a furniture brand pitches dream B2B clients and adapts its eCommerce platform to handle custom pricing and bulk ordering requirements.