Jason Greenwood discusses the evolution of B2B as a channel, the rise of B2B marketplaces, and how Shopify supports wholesale strategy for merchants.
Jason Greenwood discusses the evolution of B2B as a channel, the rise of B2B marketplaces, and how Shopify supports wholesale strategy for merchants.
Ken Kline of VHC Brands shares his experience pivoting from traditional wholesale to a B2B eCommerce operation managing multiple online marketplaces.
Paul do Forno from Deloitte Digital discusses the recent growth of B2B e-commerce and why brands should pay attention to marketplaces in this sector.