Expert Jason Greenwood discusses why B2B is a channel rather than a model and explores the growth of B2B marketplaces and Shopify's evolution for B2B.
Expert Jason Greenwood discusses why B2B is a channel rather than a model and explores the growth of B2B marketplaces and Shopify's evolution for B2B.
Nik Sharma and Moiz Ali discuss how to build lucrative B2B gifting businesses and analyze successful B2B marketplaces like Faire.
Ken Kline shares how VHC Brands pivoted from traditional sales into a global B2B eCommerce operation and the transition of wholesale into marketplaces.