Jason Greenwood explains why B2B is a critical channel strategy and discusses modern trends like dedicated online marketplaces and shifts in buyer expectations.
Jason Greenwood explains why B2B is a critical channel strategy and discusses modern trends like dedicated online marketplaces and shifts in buyer expectations.
Explores the impact of Agentic AI on B2B productivity and the evolution of the e-commerce landscape from clunky beginnings to AI-driven discovery.
John Bruno discusses how B2B leaders must rethink pricing, promotions, and AI-driven discovery to adapt to current market shifts.