Expert Brian Beck discusses mastering B2B e-commerce operations, platform presence, and the nuances of B2B features compared to B2C.
Expert Brian Beck discusses mastering B2B e-commerce operations, platform presence, and the nuances of B2B features compared to B2C.
Explores B2B as a major growth channel for merchants, focusing on how the Shopify platform is evolving to support wholesale and B2B functionality.
Jason Nyhus of Shopware discusses the evolving landscape for mid-market B2B companies and the role of innovation and AI in B2B platform success.