John Bruno discusses how B2B leaders must rethink digital transformation and leverage AI for customer discovery in volatile markets.
John Bruno discusses how B2B leaders must rethink digital transformation and leverage AI for customer discovery in volatile markets.
Björn Radde of T-Systems discusses digitalising e-commerce operations and the specific hurdles B2B companies face during digital transformation.
Brett Sinclair, founder of the B2B Commerce Association, delves into the complexities of the B2B market and the acceleration of digital transformation.