Nick Lamothe from Crocs discusses the brand's specific B2B customization strategies and how they scale personalized footwear for corporate and team markets.
Nick Lamothe from Crocs discusses the brand's specific B2B customization strategies and how they scale personalized footwear for corporate and team markets.
Ian Leslie, CMO of Industry West, shares how the homewares brand achieved massive B2B growth by utilizing Shopify's B2B module and customization features.
Ecommerce expert James Gurd analyzes modern B2B platform functionalities, focusing on front-end customization and the evolving tech stack for B2B growth.