B2b Customization

Answer

Ian Leslie, CMO of Industry West, details their $20m/year B2B operation and using Shopify customization to boost B2B revenue.

Source: Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie on eCommerce MasterPlan.

Top episodes

1. 1. Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie

   eCommerce MasterPlan

   Ian Leslie, CMO of Industry West, details their $20m/year B2B operation and using Shopify customization to boost B2B revenue.

2. 2. B2B is NOT a Business Model. It's a Channel. (and every Shopify store needs to leverage it)

   Shopify1Percent

   B2B expert Jason Greenwood explores the massive opportunities in B2B e-commerce and how platforms like Shopify are evolving to support these specific channels.

3. 3. What Would You Do if you were embarking on a replatform in 2026? – with James Gurd

   eCommerce MasterPlan

   James Gurd discusses replatforming strategies for 2026, highlighting the increased functionality and customization capabilities in modern B2B suites.

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