B2b Customer Journey

Answer

Cathy Miller discusses navigating B2B sales cycles and reaching niche audiences through community connections and specialized marketing.

Source: West Music Marketing Exec on Reaching Niche D-to-C and B-to-B Customers on Total Retail Talks.

Top episodes

1. 1. West Music Marketing Exec on Reaching Niche D-to-C and B-to-B Customers

   Total Retail Talks

   Cathy Miller discusses navigating B2B sales cycles and reaching niche audiences through community connections and specialized marketing.

2. 2. [Greatest Hits] Digitalising eCom Ops and Customer Experience with Björn Radde, T-Systems International

   The eCom Ops Podcast

   Björn Radde of T-Systems discusses digitalizing B2B operations and enhancing the customer experience to drive business growth.

3. 3. Building B2B Marketing Chops

   The eCommerceFuel Podcast

   Lindsay Hagerman shares how she built a thriving B2B business by understanding customer LTV and utilizing traditional and digital acquisition channels.

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