Toni and Steve discuss the pitfalls of shiny object syndrome, exploring why entrepreneurs are tempted by new ideas and how to break the habit to improve productivity.
Toni and Steve discuss the pitfalls of shiny object syndrome, exploring why entrepreneurs are tempted by new ideas and how to break the habit to improve productivity.
A 2024 outlook episode that specifically identifies SOS as a major hurdle and provides a framework for prioritizing time and attention on what works.
Ian and Mark explore the psychology of SOS and explain why chasing 'the new shiny thing' is a mistake that 99% of ecommerce owners make.