Jason Anderson discusses customer journey strategies, specifically how to set shipping and loyalty thresholds slightly above AOV to drive incremental revenue.
Jason Anderson discusses customer journey strategies, specifically how to set shipping and loyalty thresholds slightly above AOV to drive incremental revenue.
Jessica Coster breaks down the essential business decisions and metrics, including Average Order Value, that determine eCommerce success and profitability.
Scott Austin explores technical details for Shopify campaigns designed to move beyond discounts and focus on increasing the average amount spent per order.